E-commerce has become such a profitable industry as more and more people have turned to the internet for their shopping needs. If you have an e-commerce store, you may be wondering what you can do to create more sales.
Optimizing your homepage is essential for e-commerce success, and you can do this simply by including some of the following helpful features.
Showcase New Products
When shoppers visit your homepage, there are a few things they might be looking for right off the bat. For instance, regular visitors may be excited to see what’s new in your product line. Reward their search with a “what’s new” featured section.
Be sure it’s optimized with powerful images complete with teaser text, an eye-catching design, and a prominent, persuasive call-to-action button.
Include A Store Locator
Another piece of information that appeals to site visitors is the location of a brick-and-mortar store near them. To make this feature easy to find, include a store locator link at the top right-hand side of the page as this has become the customary placement.
Having a store locator on the homepage doesn’t help just customers, but also it can work to improve your site’s search rankings and collect valuable data.
Provide Contact Information
Visitors may also go to the homepage to find your contact information. Whether they’re potential customers with questions or returning customers looking to follow up, you’ll want to provide them with an address, phone number, and even social media channels.
Typically, the methods of getting in contact or connecting online are located at the bottom of the homepage. Make this section and the included links stand out with trust badges, social media buttons, and other elements to help reinforce that you’re a trustworthy company.
Additional Powerful Features
Please reference the accompanying infographic provided by Straight North, aChicago SEO and PPC company, for more great e-commerce homepage features!