Hormonal healthcare might be intimidating, because it touches on essentially the most intimate components of our lives. Kindly Health desires to make it accessible to extra individuals, with a mixture of at-home diagnostic checks (together with semen checks and checks for polycystic ovary syndrome), telehealth consultations and dietary supplements.
The Bangalore-based startup, which has ambitions to develop into world markets, introduced at present it has raised a $3.25 million seed spherical from buyers together with Y Combinator, Olive Tree, Soma, Goodwater and Gaingels.
Kindly Well being has two product traces, KindlyHis and KindlyHers. KindlyHers will launch a PCOS predictive check that may assist ladies diagnose and handle PCOS. It additionally sells routine lab work for PCOS profiles and STD analysis. KindlyHis’ sperm checks lets customers take the check at house after which ship it to a check middle for analysis.
Kindly Well being was based in 2020 by Nilay Mehrotra, its CEO, and beforehand referred to as Janani.life. Mehrotra informed Nob6 that earlier than taking a part of Y Combinator’s winter 2022 cohort, Kindly Well being was centered on fertility, particularly constructing a B2B software for IVF clinics that may assist them choose the fitting embryo.
“However as we begin to get a greater understanding of the market and our prospects, we realized the issue was certainly a lot greater and we would have liked to deal with way of life problems,” he stated. “We realized that at-home semen testing and diagnostics had a a lot greater use case than simply fertility and we didn’t wish to restrict ourselves to that.”
Since launching a month in the past, Mehrotra stated income progress is trending at 30% month-over-month, and the corporate expects to succeed in $1 million in income on the finish of the yr.
Mehrotra says the market alternative in India for way of life problems, sexual efficiency and hormonal wellness is $8 billion, primarily based on the startup’s findings that 130 million individuals in India spend about $60 on sexual wellness and efficiency merchandise.
Sooner or later, Kindly Well being can even deal with extra wellness classes, and develop its product portfolio to incorporate eczema, psoriasis and intestine well being. Its aim is to amass 130 million customers, and it plans to launch an app throughout the subsequent few months.