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It’s exhausting to get a thrill from glimpses of unreleased smartphone {hardware} nowadays, given the baked-in maturity of the cell market and the overall type and performance sameness of the sticky rectangles we people routinely spend hours poking at and peering into every day.
However this rear-view design-teaser (beneath) of a forthcoming handset made by {hardware} startup, Nothing, may simply offer you a bit of tingle: Meet the minimally named telephone (1), in all its pure, deconstructed, ‘analog’ glory — parrot not included, presumably…
As design aesthetics go, it’s roughly akin to if The Ordinary made electronics. Which is to say clear, minimalist, useful wanting, even medical, as if to recommend it’s purged of performative frills — besides that first-glance stark distinction is the performative visible thrill this kind of look is taking pictures for as a differentiator so there’s loads of contrivance at work.
In telephone (1)’s case, by stepping away from the shiny, hermetically sealed look that iPhone maker Apple is so keen on — and scores of Android system makers have so keenly copied — Nothing is delivering some sensible, immediate visible differentiation vs the premium competitors.
On its website, it sums up its strategy with telephone (1) as: “Designed with intention. Full of heat. And pleasure.” Which suggests the parrot is there to characterize all of the enjoyable stuff you are able to do with the stripped-back little bit of cuttlefish-bone-white cell package it’s having a (staged) beak at.
As we’ve famous earlier than, Nothing is a dab hand at teasers. Albeit, founder Carl Pei’s tweet about this pre-launch reveal claims the startup’s hand was compelled by leakers forward of subsequent month’s official unboxing. (However in the event you imagine that, effectively, I’ve a very healthy Norwegian Blue parrot to sell you… )
A previous Nothing teaser of telephone (1) confirmed what seem like illuminated gentle strips on the again of the system — a strikingly contrasting function to the in any other case utilitarian look being revealed immediately. So all will not be as purely useful because the telephone’s analog look may suggest on first look, because it appears to sprinkling a bit of enjoyable into the design combine too.
Pei has beforehand mentioned Nothing’s debut smartphone will pack a Qualcomm Snapdragon chip, rock wireless charging and run a skinned model of Android (aka NothingOS) — which its advertising and marketing suggests will layer one thing “daring” and “heat” atop Google’s hyper-familiar smartphone platform. So if the consumer interface doesn’t — by some means — function snazzy plumage we’re going to be disenchanted.
The remainder of telephone (1)’s specs are tbc however Nothing will formally reveal all on July 12.
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