Luminai (formerly DigitalBrain) gets $16M investment for customer support RPA-like tool – Nob6

The founders of DigitalBrain have fairly a again story. A pair of immigrants dwelling in a hacker home in San Francisco, the 2 paid payments for a time by competing at hackathons and successful. After they got here up with an thought for a enterprise known as DigitalBrain, they have been in a position to get into Y Combinator within the Summer season 2020 cohort, they usually’ve been working to construct an organization ever since.

Right this moment the corporate founders have been rewarded for his or her laborious work with a $16 million Collection A. Whereas they have been at it, in addition they introduced they have been altering their identify to Luminai.

Firm co-founder Kesava Kirupa Dinakaran says the startup has come a great distance since Nob6 lined its seed spherical in 2020. He mentioned the unique product had round 10 options, however the one that actually caught was the RPA-like performance that automated a collection of steps for a person right into a single click on.

“We’d constructed like 10 options after we first constructed the product. And as we iterated with our first group of design companions and clients again then, we discovered primarily that one particular one grew to become the full-blown product right now, which was taking any type of multiclick, multistep course of and making it one click on,” he advised me.

What Luminai now does is report a video of a person leaping between totally different programs. “Utilizing the Luminai recorder, we preserve monitor of the clicks and keystrokes and our software program is ready to acknowledge if there may be an API accessible or not, after which replicate that very same workflow within the background.”

Dinakaran says that his clients describe it like a macro on steroids, however he says what actually separates it from pure RPA instruments is the flexibility to connect with API gateways when they’re accessible. “What’s totally different is that we’re type of combining RPA with conventional API-based integration,” he mentioned.

When there’s no API, or when the corporate doesn’t wish to grant Luminai entry to the gateway for no matter purpose, equivalent to if it’s a monetary gateway, then the instrument can use commonplace RPA-style recording strategies to maneuver via a workflow.

The corporate continues to be operating lean with simply 11 workers right now, and whereas they’re hedging their bets with the A spherical, he says they’ve income and that a lot of the firm’s $3.4 million seed spherical continues to be within the financial institution. He mentioned that the seed spherical meant that he and his co-founder not needed to fear about primary wants like meals and hire and will focus totally on the enterprise.

One factor he’s significantly happy with is that his cousins in India now see changing into a startup founder as one thing that’s in attain. “The opposite a part of the story is that a few of my cousin’s wish to turn into founders and now they see some form of path and that provides me loads of pleasure in some ways,” he mentioned.

Normal Catalyst led right now’s spherical with participation from Moxxie Ventures, Underscore VC, Craft Ventures, YC Continuity and a slew of outstanding business angels. The corporate has now raised virtually $20 million.