The 7 Best Landing Page Builders For 2022

Creating measurable leads is important for driving gross sales.

However you can not drive gross sales in case your touchdown pages don’t convert.

Touchdown pages play a vital position in segmenting, iterating, and finally optimizing the person expertise to enhance marketing campaign efficiency.

Listed below are seven of the very best touchdown web page builders on the market, and why each is value trying out.

1. Unbounce – Greatest For CRO

Unbounce is in a league of its personal for optimizing visitors.

A number of options focus particularly on conversion charge optimization. Moreover, over 100 and 25 pre-made responsive templates exist.

Organising a number of touchdown web page variants to gauge efficiency is easy with Unbounce.

Nevertheless, one of the vital highly effective options Unbounce provides is the AI-powered characteristic referred to as Good Site visitors.

Good Site visitors applies dynamic customer attributes to redirect visitors to the very best changing touchdown web page variant.

The algorithm consists of a number of attributes equivalent to person location, gadget sort, and demographics.

Unbounce additionally has opt-in e mail popups and sticky banners to incentivize customers to submit an e mail that may hook up with your e mail platform of alternative.

As well as, if you’re operating paid visitors, you need to use one other useful characteristic referred to as dynamic textual content substitute.

Dynamic textual content substitute rotates the textual content in your touchdown pages to create a personalised person expertise for person segments from paid media.

Greater than 15,000 corporations use Unbounce.

Professionals:

• Easy to make use of drag and drop performance.
• Dynamic textual content substitute for SEM campaigns.
• 125+ templates powered by AI expertise.

Cons:

• No choice so as to add customized courses to CTA buttons.
• Solely premium plans embrace redirects and integrations.
• Increased studying curve than different rivals.

2. Clickfunnels – Greatest For Driving Gross sales Leads

ClickFunnels focuses on the whole funnel expertise by segmented touchdown web page experiences.

Creating touchdown pages that concentrate on upselling, cross-selling, and down-selling is seamless with Clickfunnels.

The first differentiation between ClickFunnels is the variety of sales-focused options, pre-made touchdown web page funnels, and coaching offered to entrepreneurs.

Russell Brunson, a extremely seasoned direct response marketer, based ClickFunnels. Russell created an easy-to-use, extremely versatile touchdown web page builder that may drive gross sales leads.

A number of the greatest options ClickFunnels provides:

• Membership Funnels.
• Webinar Funnels.
• Checkout funnels

And way more.

Professionals:

• Explicitly designed for producing leads, nurturing leads, and shutting leads.
• A number of Pre-built funnel methods.
• Free and paid coaching occasions from top-tier entrepreneurs.

Cons:

• Compared to rivals, it provides fewer customization choices for touchdown pages.
• Constructing limitless funnels would require a excessive month-to-month payment for many small companies.

3. Wix – Greatest For Newcomers

Wix has hundreds of thousands of customers worldwide for a cause.

The Wix platform is simple to start out constructing great-looking web sites and touchdown pages.

As well as, Wix has the bottom studying curve on the record as a result of its extremely intuitive drag and drop person interface.

The perfect half about utilizing Wix is the free pricing making it essentially the most viable choice for customers who wish to get their toes moist.

Wix additionally integrates with over 50 fee options.

As well as, if you’re centered on ecommerce, you possibly can create ecommerce touchdown pages to advertise unique offers and showcase new merchandise.

Wix additionally provides heatmaps to assist optimize the person expertise to extend your conversion charge.

Professionals:

• Free to get began.
• A number of pre-built templates.
• A number of integration choices.

Cons:

• Restricted management for extra superior choices.
• Adverts for the free choice.
• Non-brandable area title until you improve.

4. Convert Equipment – Greatest For Driving Electronic mail Signups

Convert Equipment provides strong e mail journeys, however its touchdown web page builder can be world-class.

Getting began can be free.

Templates are extremely customizable and visually beautiful.

Moreover, Convertkit provides 1000’s of photos from a partnership with Unsplash.

The principle promoting level of Convertkit is the seamless automation integration with third-party instruments.

As well as, segmentation tagging can construct methods to personalize messages to extend your conversion charge.

Professionals:

• Free to get began.
• Hundreds of photos to make use of freed from cost.
• A number of integration choices.

Cons:

• A/B testing is restricted.
• The analytics could be extra in-depth.

5. Divi – Greatest For WordPress

Divi is a WordPress theme, so constructing a touchdown web page on-site is straightforward. The Divi web page builder was constructed by Elegant Themes.

Divi provides an intensive library of high-quality templates, highly effective content material enhancing instruments, a plugin, and a split-testing optimization software referred to as Divi Leads.

Creating touchdown pages is important, however iterative testing will enhance your odds of success.

For instance, a current take a look at carried out by Groove elevated conversions on a touchdown web page by 100%.

By utilizing Divi Leads, you possibly can create and take a look at with little to no effort.

Professionals:

• Excessive-quality templates.
• Versatile pricing choices.
• A/B break up testing capabilities.

Cons:

• Divi has a studying curve as a result of all of the options supplied.
• Restricted assist.

6. Instapage – Greatest For Companies

Instapage is just like Unbounce, providing extremely customizable options for touchdown web page creation.

As well as, it provides 80 high-quality templates.

If you wish to construct a touchdown web page from scratch or edit one of many eighty templates, the drag-and-drop touchdown web page builder provides highly effective options which embrace:

• A type builder.
• Customizable widgets.
• Integration choices.

Instapage additionally features a useful characteristic referred to as Instablocks.

Instablocks lets you create reusable touchdown web page property you could import into any of your earlier touchdown pages.

Companies that have to create a number of touchdown pages for shoppers will discover the Instablocks characteristic will assist free-up bandwidth.

As well as, warmth maps and A/B testing assist enhance conversion charge optimization.

Professionals:

• Reusable pages.
• Constructed-in heatmaps.
• A/B testing.

Cons:

• Customer limitations.
• Reporting is restricted.

7. Kickofflabs – Greatest For Promotional Pushes

Kickofflabs is superb for promotional efforts on touchdown pages.

You’ll be able to dramatically enhance your conversion charge by selling contests on touchdown pages.

Contest CTAs have a 3.73% larger conversion charge when in comparison with different CTAs.

As well as, Kicklabs can arrange viral giveaways, sweepstakes, and product launches with little to no effort.

Kickofflabs offers you the choices of controlling the next:

• Pre-launch waitlist.
• Bonus entry sweepstakes.
• Leaderboard giveaways.

And way more.

The touchdown web page builder is intuitive and requires little to no studying curve to arrange promotions.

Kickoff labs additionally provide an SMS choice to increase your attain offline for giveaways.

Professionals:

• SMS integration choice.
• A number of contest choices.
• Pre-launch waitlist.

Cons:

• Pricing is dear for larger trafficked web sites.
• Restricted template choices.

Conclusion

Relying on what your major focus could also be for making a touchdown web page, the platform you select may have differentiated performance.

There isn’t any proper or incorrect reply to which touchdown web page builder it is best to use.

Every platform has strengths and weaknesses.

To weigh your choices, think about your funds and enterprise objectives and which platform is essentially the most intently aligned to your wants.

Extra sources:

Featured Picture: Griboedov/Shutterstock