15 Project Management Tools For SEO Professionals


SEO is advanced.

Between adjustments to look algorithms, new key phrases, and strategic adjustments made by opponents, the sphere is in a continuing state of flux.

In case you’re like most search engine marketing execs, at any given time, you’re juggling quite a few initiatives, plans, and duties.

Simply staying organized can really feel like a full-time job in itself.

Fortunately, you may put know-how to be just right for you within the type of venture administration (PM) instruments.

Why search engine marketing Professionals Want Undertaking Administration Instruments

In case you’re already utilizing a venture administration platform, you undoubtedly acknowledge the advantages it offers for busy digital entrepreneurs and net groups.

In case you’re nonetheless getting by with out one, it’s best to get one as quickly as attainable. Why you ask?

As a result of it might uncomplicate your life and enable you get extra performed in much less time.

A few of the important capabilities venture administration platform offers for search engine marketing professionals are:

  • Correct planning. From a chicken’s eye view of all of your campaigns to detailed info on how a selected key phrase performs, search engine marketing venture administration software program lets you create structured plans.
  • Activity and time administration. Whether or not you’re working solo or as a part of a workforce, PM instruments let you assign duties and obtain notifications about them, so you may extra precisely work hours. This will also be used to generate correct invoices to your purchasers.
  • Useful resource allocation. An search engine marketing PM software program provides you with at-a-glance details about the place your finances and sources are going. Helpful for search engine marketing, it’s additionally extraordinarily useful in case you’re additionally operating pay-per-click advertisements.
  • Reporting. Most fashionable PM platforms supply sturdy reporting options and dashboards, so you may generate and analyze knowledge to enhance effectivity.

It’s simple to see why so many search engine marketing professionals have turned to PM platforms to assist them keep organized and productive, however there are lots of choices.

How are you aware which one is best for you and your workforce?

We’ve compiled a listing of among the prime ones. Beneath, you’ll discover our decisions for the 15 greatest PM instruments with a short overview of every, together with execs and cons.

Our High 15 Undertaking Administration Platforms For search engine marketing

1. Asana

The PM platform utilized by Search Engine Journal, Asana is a private favorite.

This cloud-based platform offers a digital workspace from which your workforce and varied stakeholders can collaborate.

It’s helpful for search engine marketing and digital advertising as a result of it lets you clearly set and handle methods, targets, duties, and expectations.

Why It’s Good For search engine marketing:

  • Activity administration: Utilizing the kinds function, you may create customary workflows custom-made to your search engine marketing processes.
  • Automated workflow: Guidelines-based automation can change tedious handbook duties.
  • Reporting options: Asana has dashboards, charts, and graphs with real-time reporting, so you may get a high-level view or dive into the main points.
  • Free for as much as 15 customers: Asana has a free tier that can be utilized by groups of 15 or much less. It contains limitless duties, messages, initiatives, and 100MB of storage for every consumer.
  • Integrations: Asana performs good with greater than 100 different apps and platforms, together with Microsoft Workplace, Dropbox, and Salesforce.

Potential Drawbacks For search engine marketing:

  • Unintuitive design: In case you’ve by no means used Asana earlier than, it may be somewhat difficult to determine. Nevertheless, when you’ve mastered the training curve, it’s fairly simple to make use of.
  • No time monitoring performance: There isn’t any built-in time monitoring performance on this platform. This may trigger issues in billing purchasers or useful resource allocation.
  • Not preferrred for small groups: With a variety of superior options and capabilities, it may be overwhelming for small groups or restricted search engine marketing initiatives.

 2. Monday.com

Garfield might hate Mondays, however search engine marketing professionals who use Monday.com for venture administration positive don’t.

With an working system that may be custom-made to your most well-liked workflow, it’s an amazing alternative for smaller search engine marketing groups searching for a instrument to assist them keep on observe.

Why It’s Good For search engine marketing:

  • Clear consumer interface: Monday.com has a clear interface that lets you customise your dashboard and lengthen knowledge in columns. You may simply get a number of views of an search engine marketing venture together with calendars, Kanban boards, and collateral.
  • Templates: Monday.com has many templates to select from, so you’ll seemingly discover one which matches your workflow.
  • Notifications and communication: This platform streamlines workforce communication. Group members can depart feedback on duties or paperwork and stakeholders might be notified through e mail.

Potential Drawbacks For search engine marketing:

  • Steep studying curve: Like many PM platforms, it may be difficult to get the cling of Monday.com. Greater duties with extra communication can start to get a bit unwieldy.
  • Gradual dashboard loading: It could possibly take a while to your Monday.com dashboard to load, significantly on bigger initiatives the place lots of knowledge needs to be transferred from its servers to your laptop.
  • Shopper licenses not included: If you wish to invite purchasers to take part in your workspace, you will have to purchase a license for them.

3. GanttPro

For greater than a century, PM professionals have been utilizing Gantt Charts to trace their venture schedules.

GanttPro is a web-based PM resolution based mostly round these visible trackers.

Why It’s Good For search engine marketing:

  • Readily comprehensible: You don’t must have a venture administration certificates to trace duties with GanttPro. It provides you standing info in an easy-to-understand visible format.
  • Undo performance: A easy mistake doesn’t must derail your venture as a result of this instrument saves your historical past and allows you to undo actions with CTRL + Z.
  • Customizable fields: You may create customized fields for each activity.

Potential Drawbacks For search engine marketing:

  • Not as many integrations: In contrast to different PM platforms, GanttPro is mild on integrations with different apps.
  • No billing or invoicing instruments: You have to an outdoor program to generate invoices to your search engine marketing providers.
  • Handbook date enter: Altering dates for benchmarks and venture completion have to be enter manually, which some customers discover tedious.

4. Trello

One of the crucial common platforms for venture administration, Trello makes use of boards, lists, and playing cards to assist maintain you organized.

With a free fundamental plan, it’s helpful for search engine marketing groups of all sizes.

Why It’s Good For search engine marketing:

  • Free fundamental plan: Your complete workforce can strive Trello totally free. In case you prefer it, there are premium plans obtainable that add integrations, automation, and different performance.
  • Intuitive Kanban boards: Trello’s drag-and-drop card system makes it simple to trace the standing of any venture.
  • Helpful for campaigns of all sizes: Trello works simply as effectively for large, advanced campaigns because it does for easy initiatives.

Potential Drawbacks For search engine marketing:

  • Kanban-reliant: In case you don’t like to make use of Kanban boards, this isn’t the PM instrument for you, as most of its performance is constructed round them.
  • Add sizes restricted: Trello restricts free customers to 10 MB of on-line storage and paid customers to 250 MB. For many search engine marketing groups this most likely gained’t be an issue, however you might differ.
  • Timeline relationships will not be at all times clear: Trello doesn’t permit customers to control relationships for a greater understanding of how they work collectively.

5. Teamwork

One other Kanban-based PM instrument, Teamwork gives a drag-and-drop interface with extra superior reporting options.

Teamwork enables you to create customized branding accounts, which is helpful in case you’re engaged on a couple of shopper.

Why It’s Good For search engine marketing:

  • Limitless customers: You may add any variety of customers to a single activity.
  • Clear imaginative and prescient of scope: Teamwork’s board view makes it simple to know what’s going on with every venture.
  • Repeating duties: Teamwork enables you to merely copy any activity, which is particularly helpful for search engine marketing professionals.

Potential Drawbacks For search engine marketing:

  • Will be overwhelming: The upside is Teamwork has lots of options. The draw back is all these options can get complicated, particularly once you’re a brand new consumer.
  • No in-platform chat performance: You’ll want to make use of an outdoor app to “chat” along with your workforce and/or stakeholders.

6. Zoho Projects

A cloud-based platform, Zoho Initiatives offers the performance it’s essential handle a number of search engine marketing initiatives directly.

You may select from a restricted free model with fundamental options and 4 premium plans with completely different options and consumer caps.

Why It’s Good For search engine marketing:

  • Communication instruments: Zoho Undertaking has real-time chat and discussion board pages, so you may shortly and simply share info along with your workforce.
  • Timekeeping: In case you invoice your search engine marketing purchasers by the hour, this platform is an efficient alternative as a result of it has glorious time monitoring performance.
  • At-a-glance-info: Zoho makes it simple to identify delays, lags, and bottlenecks.

Potential Drawbacks For search engine marketing:

  • Options might be overwhelming: As a result of it gives a lot performance, some customers could also be intimidated by this PM platform. It additionally has a steeper studying curve.
  • Rigid: It may be tough to customise initiatives to your wants with this platform.

7. Wrike

Wrike can assist you simplify planning whereas maintaining your search engine marketing initiatives on observe.

Customizable workflows and ample communication choices enable you cut back emails, conferences and standing updates.

Why It’s Good For search engine marketing:

  • Activity prioritization: With Wrike, you may push vital duties to the entrance to ensure you don’t miss deadlines.
  • Pure workflow: Wrike is structured in a manner most individuals will discover logical and straightforward to make use of.
  • Superior options: Performance for activity administration, Gantt charts and real-time newsfeed is built-in.

Potential Drawbacks For search engine marketing:

  • Pricier than some choices: There’s a free model obtainable with restricted performance, however premium plans with extra capabilities are costlier than different PM instruments.
  • Troublesome onboarding new customers: Including new customers and assigning duties to them have to be performed manually, which might be time-consuming.
  • Will be tough to navigate: Customers who’re unfamiliar with Wrike might have problem navigating initiatives.

8. Smartsheet

With venture and work administration instruments, Smartsheet is a web based work execution platform that lets you automate duties and generate real-time visuals, together with Gantt charts and dashboards.

Why It’s Good For search engine marketing:

  • Sturdy communication and collaboration: Smartsheet makes it simple to create and implement communication plans.
  • Including duties and dependencies: Smartsheet has an intuitive design that lets you add duties and dependencies with ease.
  • Customized dashboards: Arrange your sprint to show the knowledge you need.

Potential Drawbacks For search engine marketing:

  • Doesn’t help detailed paperwork: Customers are solely allowed to add 10 paperwork per ticket, which might be troublesome for extremely particular campaigns.
  • Could also be too easy for bigger groups: In case you’re overseeing a giant workforce with many stakeholders, you might discover this platform doesn’t embody all of the performance you need.

9. Celoxis

Designed to be an all-in-one PM platform for enterprise-level organizations, Celoxis has practically all of the performance an search engine marketing skilled might ever need.

It has high-level visibility and quite a few reviews, to assist your campaigns keep on observe and on finances.

Why It’s Good For search engine marketing:

  • Simple to make use of: Celoxis provides you the instruments to dive deep right into a venture, with out sacrificing usability. It’s additionally simple to arrange.
  • Contains time monitoring, useful resource administration, and budgeting: It additionally has ample reporting options to maintain you on observe.
  • Good worth: Celoxis gives the performance of a top-tier PM platform on the worth level of a mid-tier one.

Potential Drawbacks For search engine marketing:

  • No billing or invoicing performance: You’ll have to use an outdoor program to invoice your purchasers.
  • No free model: In case you’re searching for a free-to-use PM platform to your search engine marketing workforce, this isn’t it.

10. ProofHub

ProofHub doesn’t have as many options as another PM platforms, however it’s nonetheless match for search engine marketing.

It offers a centralized hub for activity lists, workflows, calendars, and paperwork.

Why It’s Good For search engine marketing:

  • All of the instruments you want: ProofHub provides you all the pieces you want for search engine marketing planning, workforce collaboration, and administration.
  • Limitless customers: You may add as many individuals to the platform as you want.
  • Communication: All discussions might be centralized in a single place due to built-in chat and doc sharing options.

Potential Drawbacks For search engine marketing:

  • Recurring duties have to be entered manually: ProofHub doesn’t give you the choice to repeat duties.
  • No budgeting: You have to to make use of a third-party platform to supervise budgeting to your search engine marketing duties.

11. ClickUp

ClickUp is a cloud-based platform that mixes centralized firm info and enterprise instruments in a single place.

It lets you create and handle to-do lists, workflows, and schedules in quite a lot of codecs.

Why It’s Good For search engine marketing:

  • Simple to make use of: ClickUp has a brief studying curve, which means you and your workforce can begin benefiting from it sooner.
  • A number of views: Monitor your campaigns through a listing, board, calendar, and workload view, amongst others.
  • Good steadiness of capabilities and ease of use: ClickUp falls within the Goldilocks zone by together with the options you need with out the complexity.

Potential Drawbacks For search engine marketing:

  • Navigation might be complicated: The variations between tabs is refined.
  • Implementation can require important planning: As a result of it’s extremely customizable, you will have to systematically plan workflows to maximise ClickUp’s advantages.

12. Forecast

With Forecast, you may put all of your search engine marketing initiatives, sources, and budgeting in a single handy instrument.

An AI-native platform can considerably cut back your administrative workload.

Why It’s Good For search engine marketing:

  • Simply observe the lifecycle of initiatives: You may assign and allocate duties and finances to your complete search engine marketing PM operation via this platform.
  • Schedule visualization: You will get info on a workforce member’s workload at a look.
  • Gathering knowledge is straightforward: Wish to evaluate a present marketing campaign to an previous one? Forecast makes it simple to drag knowledge.

Potential Drawbacks For search engine marketing:

  • Updating time and activity entries might be tedious: Handbook entry is usually a time-consuming course of.
  • Not preferrred for bigger groups: Visualization parts might be overwhelming you probably have lots of people working beneath you.

13. Adobe Workfront

Adobe’s resolution for venture administration wants, Workfront is configurable to your wants and contains in depth integrations, so you may simply observe the newest developments in your search engine marketing initiatives.

Why It’s Good For search engine marketing:

  • Nicely-designed consumer interface: Workfront is straightforward to make use of and visually interesting.
  • Actual-time info: It retains you abreast of any standing adjustments.
  • Good transparency: This platform helps eradicate confusion about who is meant to do what, as stakeholders and venture scope are simply seen.

Potential Drawbacks For search engine marketing:

  • Prolonged setup course of: A excessive stage of customization means Workfront requires a extra in-depth preliminary setup.
  • Could supply an excessive amount of element: With Workfront, you may get as granular into duties as you want, which can result in some folks turning into misplaced within the particulars.
  • Discovering duties might be tough: In case you don’t know what venture a activity is assigned to, it may be tough to find.

14. WorkOtter

With WorkOtter, you may plan sources to your search engine marketing campaigns at a venture, slightly than activity stage.

One of many best PM platforms to make use of, it’s a wonderful alternative for search engine marketing work.

Why It’s Good For search engine marketing:

  • Very simple to make use of: You don’t must be a tech wiz to make use of WorkOtter for search engine marketing venture administration.
  • Good communication and reporting instruments: Actual-time info retains your complete workforce on the identical web page.
  • Good for useful resource administration: This platform is helpful for deciding precisely the place your search engine marketing sources will likely be allotted.

Potential Drawbacks For search engine marketing:

  • Cloud-only: There isn’t any native model obtainable, which might be problematic in case you are making an attempt to work offline.
  • English-only help: This will likely current challenges for non-native English audio system.

15. PSOHub

This versatile PM platform is as helpful for search engine marketing groups as it’s for architect corporations or monetary corporations.

It has predictive venture administration to let you extra precisely venture how your search engine marketing campaigns will run.

Why It’s Good For search engine marketing:

  • Glorious time monitoring performance: PSOHub is likely one of the greatest platforms for monitoring the place your workforce’s time goes, on each group and particular person ranges.
  • CRM Integrations: This platform integrates with Hubspot and different CRMs, so you may observe your search engine marketing campaigns alongside e mail initiatives.
  • Versatile reporting: PSOHub enables you to select the info you wish to embody in reviews.

Potential Drawbacks For search engine marketing:

  • Time-consuming setup course of: It could possibly take a while to manually enter all of your campaigns and duties into this platform.
  • All customers will need to have the identical license stage: You can not have some customers on a fundamental stage and others on a extra advanced one.

How To Decide The Proper PM Device For Your search engine marketing Wants

We’ve given you 15 completely different venture administration choices that may work to your wants as an search engine marketing skilled. However how do you choose the fitting one for you?

All of it comes all the way down to your particular wants. Any of those platforms will enable you streamline your operations, handle campaigns extra successfully, and eradicate wasted time. However every of them has barely completely different performance.

It’s as much as you to resolve what is going to work greatest to your wants. However hopefully, by this level, we’ve given you sufficient info to get began.


Featured Picture: Paulo Bobita/Search Engine Journal





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