15 Project Management Tools For SEO Professionals


Search engine marketing is complicated.

Between modifications to go looking algorithms, new key phrases, and strategic modifications made by rivals, the sector is in a continuing state of flux.

For those who’re like most web optimization execs, at any given time, you’re juggling quite a few tasks, plans, and duties.

Simply staying organized can really feel like a full-time job in itself.

Fortunately, you may put know-how to give you the results you want within the type of venture administration (PM) instruments.

Why web optimization Professionals Want Challenge Administration Instruments

For those who’re already utilizing a venture administration platform, you undoubtedly acknowledge the advantages it gives for busy digital entrepreneurs and internet groups.

For those who’re nonetheless getting by with out one, it’s best to get one as quickly as potential. Why you ask?

As a result of it could actually uncomplicate your life and provide help to get extra completed in much less time.

A few of the important capabilities a great venture administration platform gives for web optimization professionals are:

  • Correct planning. From a fowl’s eye view of all of your campaigns to detailed data on how a particular key phrase performs, web optimization venture administration software program permits you to create structured plans.
  • Activity and time administration. Whether or not you’re working solo or as a part of a staff, PM instruments let you assign duties and obtain notifications about them, so you may extra precisely work hours. This will also be used to generate correct invoices to your purchasers.
  • Useful resource allocation. An web optimization PM software program offers you at-a-glance details about the place your price range and assets are going. Helpful for web optimization, it’s additionally extraordinarily useful when you’re additionally working pay-per-click adverts.
  • Reporting. Most fashionable PM platforms supply strong reporting options and dashboards, so you may generate and analyze knowledge to enhance effectivity.

It’s simple to see why so many web optimization professionals have turned to PM platforms to assist them keep organized and productive, however there are a variety of choices.

How have you learnt which one is best for you and your staff?

We’ve compiled an inventory of a few of the prime ones. Beneath, you’ll discover our selections for the 15 finest PM instruments with a short overview of every, together with execs and cons.

Our High 15 Challenge Administration Platforms For web optimization

1. Asana

The PM platform utilized by Search Engine Journal, Asana is a private favorite.

This cloud-based platform gives a digital workspace from which your staff and varied stakeholders can collaborate.

It’s helpful for web optimization and digital advertising as a result of it permits you to clearly set and handle methods, targets, duties, and expectations.

Why It’s Good For web optimization:

  • Activity administration: Utilizing the types characteristic, you may create customary workflows personalized to your web optimization processes.
  • Automated workflow: Guidelines-based automation can change tedious guide duties.
  • Reporting options: Asana has dashboards, charts, and graphs with real-time reporting, so you will get a high-level view or dive into the small print.
  • Free for as much as 15 customers: Asana has a free tier that can be utilized by groups of 15 or much less. It consists of limitless duties, messages, tasks, and 100MB of storage for every consumer.
  • Integrations: Asana performs good with greater than 100 different apps and platforms, together with Microsoft Workplace, Dropbox, and Salesforce.

Potential Drawbacks For web optimization:

  • Unintuitive design: For those who’ve by no means used Asana earlier than, it may be a bit of difficult to determine. Nonetheless, when you’ve mastered the training curve, it’s fairly simple to make use of.
  • No time monitoring performance: There isn’t any built-in time monitoring performance on this platform. This will trigger problems in billing purchasers or useful resource allocation.
  • Not supreme for small groups: With a spread of superior options and capabilities, it may be overwhelming for small groups or restricted web optimization tasks.

 2. Monday.com

Garfield might hate Mondays, however web optimization professionals who use Monday.com for venture administration certain don’t.

With an working system that may be personalized to your most well-liked workflow, it’s a fantastic selection for smaller web optimization groups in search of a software to assist them keep on monitor.

Why It’s Good For web optimization:

  • Clear consumer interface: Monday.com has a clear interface that permits you to customise your dashboard and lengthen knowledge in columns. You possibly can simply get a number of views of an web optimization venture together with calendars, Kanban boards, and collateral.
  • Templates: Monday.com has many templates to select from, so you’ll possible discover one which matches your workflow.
  • Notifications and communication: This platform streamlines staff communication. Workforce members can depart feedback on duties or paperwork and stakeholders might be notified by way of e-mail.

Potential Drawbacks For web optimization:

  • Steep studying curve: Like many PM platforms, it may be difficult to get the dangle of Monday.com. Larger duties with extra communication can start to get a bit unwieldy.
  • Gradual dashboard loading: It could possibly take a while to your Monday.com dashboard to load, notably on bigger tasks the place a variety of knowledge must be transferred from its servers to your pc.
  • Consumer licenses not included: If you wish to invite purchasers to take part in your workspace, you have to to purchase a license for them.

3. GanttPro

For greater than a century, PM professionals have been utilizing Gantt Charts to trace their venture schedules.

GanttPro is a web-based PM resolution based mostly round these visible trackers.

Why It’s Good For web optimization:

  • Readily comprehensible: You don’t must have a venture administration certificates to trace duties with GanttPro. It provides you standing data in an easy-to-understand visible format.
  • Undo performance: A easy mistake doesn’t must derail your venture as a result of this software saves your historical past and allows you to undo actions with CTRL + Z.
  • Customizable fields: You possibly can create customized fields for each job.

Potential Drawbacks For web optimization:

  • Not as many integrations: Not like different PM platforms, GanttPro is mild on integrations with different apps.
  • No billing or invoicing instruments: You’ll need an out of doors program to generate invoices to your web optimization companies.
  • Guide date enter: Altering dates for benchmarks and venture completion have to be enter manually, which some customers discover tedious.

4. Trello

One of the crucial widespread platforms for venture administration, Trello makes use of boards, lists, and playing cards to assist hold you organized.

With a free primary plan, it’s helpful for web optimization groups of all sizes.

Why It’s Good For web optimization:

  • Free primary plan: Your complete staff can attempt Trello without spending a dime. For those who prefer it, there are premium plans out there that add integrations, automation, and different performance.
  • Intuitive Kanban boards: Trello’s drag-and-drop card system makes it simple to trace the standing of any venture.
  • Helpful for campaigns of all sizes: Trello works simply as nicely for large, complicated campaigns because it does for easy tasks.

Potential Drawbacks For web optimization:

  • Kanban-reliant: For those who don’t like to make use of Kanban boards, this isn’t the PM software for you, as most of its performance is constructed round them.
  • Add sizes restricted: Trello restricts free customers to 10 MB of on-line storage and paid customers to 250 MB. For many web optimization groups this in all probability gained’t be an issue, however chances are you’ll differ.
  • Timeline relationships usually are not all the time clear: Trello doesn’t permit customers to control relationships for a greater understanding of how they work collectively.

5. Teamwork

One other Kanban-based PM software, Teamwork provides a drag-and-drop interface with extra superior reporting options.

Teamwork enables you to create customized branding accounts, which is helpful when you’re engaged on a couple of shopper.

Why It’s Good For web optimization:

  • Limitless customers: You possibly can add any variety of customers to a single job.
  • Clear imaginative and prescient of scope: Teamwork’s board view makes it simple to know what’s going on with every venture.
  • Repeating duties: Teamwork enables you to merely copy any job, which is particularly helpful for web optimization professionals.

Potential Drawbacks For web optimization:

  • May be overwhelming: The upside is Teamwork has a variety of options. The draw back is all these options can get complicated, particularly while you’re a brand new consumer.
  • No in-platform chat performance: You’ll want to make use of an out of doors app to “chat” together with your staff and/or stakeholders.

6. Zoho Projects

A cloud-based platform, Zoho Initiatives gives the performance you want to handle a number of web optimization tasks without delay.

You possibly can select from a restricted free model with primary options and 4 premium plans with completely different options and consumer caps.

Why It’s Good For web optimization:

  • Communication instruments: Zoho Challenge has real-time chat and discussion board pages, so you may rapidly and simply share data together with your staff.
  • Timekeeping: For those who invoice your web optimization purchasers by the hour, this platform is an effective selection as a result of it has wonderful time monitoring performance.
  • At-a-glance-info: Zoho makes it simple to identify delays, lags, and bottlenecks.

Potential Drawbacks For web optimization:

  • Options might be overwhelming: As a result of it provides a lot performance, some customers could also be intimidated by this PM platform. It additionally has a steeper studying curve.
  • Rigid: It may be tough to customise tasks to your wants with this platform.

7. Wrike

Wrike can assist you simplify planning whereas holding your web optimization tasks on monitor.

Customizable workflows and ample communication choices provide help to cut back emails, conferences and standing updates.

Why It’s Good For web optimization:

  • Activity prioritization: With Wrike, you may push essential duties to the entrance to be sure you don’t miss deadlines.
  • Pure workflow: Wrike is structured in a manner most individuals will discover logical and straightforward to make use of.
  • Superior options: Performance for job administration, Gantt charts and real-time newsfeed is built-in.

Potential Drawbacks For web optimization:

  • Pricier than some choices: There’s a free model out there with restricted performance, however premium plans with extra capabilities are dearer than different PM instruments.
  • Tough onboarding new customers: Including new customers and assigning duties to them have to be completed manually, which might be time-consuming.
  • May be tough to navigate: Customers who’re unfamiliar with Wrike might have issue navigating tasks.

8. Smartsheet

With venture and work administration instruments, Smartsheet is a web-based work execution platform that permits you to automate duties and generate real-time visuals, together with Gantt charts and dashboards.

Why It’s Good For web optimization:

  • Sturdy communication and collaboration: Smartsheet makes it simple to create and implement communication plans.
  • Including duties and dependencies: Smartsheet has an intuitive design that permits you to add duties and dependencies with ease.
  • Customized dashboards: Arrange your sprint to show the knowledge you need.

Potential Drawbacks For web optimization:

  • Doesn’t assist detailed paperwork: Customers are solely allowed to add 10 paperwork per ticket, which might be troublesome for extremely particular campaigns.
  • Could also be too easy for bigger groups: For those who’re overseeing an enormous staff with many stakeholders, chances are you’ll discover this platform doesn’t embody all of the performance you need.

9. Celoxis

Designed to be an all-in-one PM platform for enterprise-level organizations, Celoxis has practically all of the performance an web optimization skilled might ever need.

It has high-level visibility and quite a few experiences, to assist your campaigns keep on monitor and on price range.

Why It’s Good For web optimization:

  • Straightforward to make use of: Celoxis provides you the instruments to dive deep right into a venture, with out sacrificing usability. It’s additionally simple to arrange.
  • Consists of time monitoring, useful resource administration, and budgeting: It additionally has ample reporting options to maintain you on monitor.
  • Good worth: Celoxis provides the performance of a top-tier PM platform on the value level of a mid-tier one.

Potential Drawbacks For web optimization:

  • No billing or invoicing performance: You’ll have to use an out of doors program to invoice your purchasers.
  • No free model: For those who’re in search of a free-to-use PM platform to your web optimization staff, this isn’t it.

10. ProofHub

ProofHub doesn’t have as many options as another PM platforms, however it’s nonetheless a great match for web optimization.

It gives a centralized hub for job lists, workflows, calendars, and paperwork.

Why It’s Good For web optimization:

  • All of the instruments you want: ProofHub provides you every thing you want for web optimization planning, staff collaboration, and administration.
  • Limitless customers: You possibly can add as many individuals to the platform as you want.
  • Communication: All discussions might be centralized in a single place due to built-in chat and doc sharing options.

Potential Drawbacks For web optimization:

  • Recurring duties have to be entered manually: ProofHub doesn’t offer you the choice to repeat duties.
  • No budgeting: You’ll need to make use of a third-party platform to supervise budgeting to your web optimization duties.

11. ClickUp

ClickUp is a cloud-based platform that mixes centralized firm data and enterprise instruments in a single place.

It permits you to create and handle to-do lists, workflows, and schedules in quite a lot of codecs.

Why It’s Good For web optimization:

  • Straightforward to make use of: ClickUp has a brief studying curve, that means you and your staff can begin benefiting from it quicker.
  • A number of views: Observe your campaigns by way of an inventory, board, calendar, and workload view, amongst others.
  • Good steadiness of capabilities and ease of use: ClickUp falls within the Goldilocks zone by together with the options you need with out the complexity.

Potential Drawbacks For web optimization:

  • Navigation might be complicated: The variations between tabs is refined.
  • Implementation can require vital planning: As a result of it’s extremely customizable, you will have to systematically plan workflows to maximise ClickUp’s advantages.

12. Forecast

With Forecast, you may put all of your web optimization tasks, assets, and budgeting in a single handy software.

An AI-native platform can considerably cut back your administrative workload.

Why It’s Good For web optimization:

  • Simply monitor the lifecycle of tasks: You possibly can assign and allocate duties and price range to your complete web optimization PM operation by way of this platform.
  • Schedule visualization: You may get data on a staff member’s workload at a look.
  • Gathering knowledge is simple: Need to evaluate a present marketing campaign to an outdated one? Forecast makes it simple to tug knowledge.

Potential Drawbacks For web optimization:

  • Updating time and job entries might be tedious: Guide entry could be a time-consuming course of.
  • Not supreme for bigger groups: Visualization components might be overwhelming when you’ve got lots of people working beneath you.

13. Adobe Workfront

Adobe’s resolution for venture administration wants, Workfront is configurable to your wants and consists of in depth integrations, so you may simply monitor the most recent developments in your web optimization tasks.

Why It’s Good For web optimization:

  • Properly-designed consumer interface: Workfront is simple to make use of and visually interesting.
  • Actual-time data: It retains you abreast of any standing modifications.
  • Good transparency: This platform helps eradicate confusion about who is meant to do what, as stakeholders and venture scope are simply seen.

Potential Drawbacks For web optimization:

  • Prolonged setup course of: A excessive stage of customization means Workfront requires a extra in-depth preliminary setup.
  • Could supply an excessive amount of element: With Workfront, you will get as granular into duties as you want, which can result in some folks turning into misplaced within the particulars.
  • Discovering duties might be tough: For those who don’t know what venture a job is assigned to, it may be tough to find.

14. WorkOtter

With WorkOtter, you may plan assets to your web optimization campaigns at a venture, relatively than job stage.

One of many best PM platforms to make use of, it’s a wonderful selection for web optimization work.

Why It’s Good For web optimization:

  • Very simple to make use of: You don’t must be a tech wiz to make use of WorkOtter for web optimization venture administration.
  • Good communication and reporting instruments: Actual-time data retains your complete staff on the identical web page.
  • Good for useful resource administration: This platform is helpful for deciding precisely the place your web optimization assets can be allotted.

Potential Drawbacks For web optimization:

  • Cloud-only: There isn’t any native model out there, which might be problematic in case you are attempting to work offline.
  • English-only assist: This may occasionally current challenges for non-native English audio system.

15. PSOHub

This versatile PM platform is as helpful for web optimization groups as it’s for architect corporations or monetary firms.

It has predictive venture administration to let you extra precisely venture how your web optimization campaigns will run.

Why It’s Good For web optimization:

  • Wonderful time monitoring performance: PSOHub is among the finest platforms for monitoring the place your staff’s time goes, on each group and particular person ranges.
  • CRM Integrations: This platform integrates with Hubspot and different CRMs, so you may monitor your web optimization campaigns alongside e-mail initiatives.
  • Versatile reporting: PSOHub enables you to select the info you need to embody in experiences.

Potential Drawbacks For web optimization:

  • Time-consuming setup course of: It could possibly take a while to manually enter all of your campaigns and duties into this platform.
  • All customers should have the identical license stage: You can’t have some customers on a primary stage and others on a extra complicated one.

How To Choose The Proper PM Instrument For Your web optimization Wants

We’ve given you 15 completely different venture administration choices that may work to your wants as an web optimization skilled. However how do you decide the proper one for you?

All of it comes right down to your particular wants. Any of those platforms will provide help to streamline your operations, handle campaigns extra successfully, and eradicate wasted time. However every of them has barely completely different performance.

It’s as much as you to resolve what is going to work finest to your wants. However hopefully, by this level, we’ve given you adequate data to get began.


Featured Picture: Paulo Bobita/Search Engine Journal





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