‘Adoption of high-end smartphones increasing in India’: Samsung on strong demand for Galaxy S22 Ultra


Indian shoppers are spending extra on premium telephones than ever, an indication that indicators the place the top-end of the phase is heading on this planet’s second-largest smartphone market. In actual fact, the demand for Samsung’s top-of-the-line Galaxy S22 Extremely, which is within the vary of Rs 1,09,999 and Rs 1,34,999 was so excessive within the month of March that the machine accounted for 74 per cent of the gross sales volumes of the 81 per cent market share held by the corporate within the Rs 100,000 phase, confirmed information from analysis agency Counterpoint Analysis.

“This machine [Galaxy S22 Ultra] has acquired adoption from a Notice person, from an S energy person, and even from the competitors so everyone has adopted it,” Aditya Babbar, senior director and head of Product Advertising, Cell Enterprise, Samsung India, tells indianexpress.com.

When Samsung debuted the Galaxy S22 Extremely earlier this 12 months, it featured the long-lasting S Pen, and lots of thought the discontinuation of the Galaxy Notice line could be a setback for the South Korean firm. In actuality, nonetheless, the convergence of the Galaxy Notice and S strains has created an elevated demand for a tool just like the Galaxy S22 Extremely. In a method, the Galaxy S22 Extremely added a brand new spin to the Galaxy Notice machine that has all the time focused the ability person however by no means appealed to the mainstream S collection person.

Babbar acknowledged that the launch of the Galaxy S22 Extremely has truly pushed shoppers to open their wallets and go for Samsung Galaxy telephones on the top-end of the market. That’s particularly spectacular, not just for Samsung however for all the premium smartphone phase. “ It’s actually encouraging to see how individuals have jumped the worth level to essentially get into the extremely phase and get the most effective of the most effective,” he says.

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Though Samsung faces fierce competitors from Chinese language smartphone manufacturers corresponding to Xiaomi and Vivo, Apple continues to be its solely competitor within the ultra-premium phase. The iPhone 13 Professional Max is seen because the Galaxy S22 Extremely’s largest rival within the top-end of the phase.

However India’s premium smartphone phase isn’t restricted simply to Delhi and Mumbai, the expansion story is more and more about tier-2 and tier-3 cities. Babbar says he and his crew are reaching out to younger prosperous shoppers in India’s smaller cities and asking them how they need to purchase a brand new Samsung cellphone. That’s the place Samsung Finance Plus, a digital lending platform that wishes to make Galaxy smartphones extra accessible, is available in.

“There have been all the time larger aspirations, however the affordability was not there,” Babbar stated, including that with the Samsung Finance Plus…shoppers pays simply, and in addition get the good thing about a cashback..serving to them to improve to a brand new cellphone.





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