Configure, value, and quote software program, also referred to as CPQ software program, is designed to assist sellers quote advanced and configurable merchandise, like heavy vans with various kinds of chassis and engines. Demand is excessive — according to Gartner, the CPQ software program market grew by 15.5% in 2019 to an estimated $1.42 billion. However it may be tough to navigate as a result of not all distributors hone in on the identical elements of configuration. For instance, some CPQ software program emphasizes value optimization on the expense of product customization.
That spurred Eyal Elbahary, Eyal Orgil, and Alon Lubin to discovered DealHub, a CPQ vendor targeted on creating “correct” and “predictable” gross sales pipelines. Launched in 2014, 160-employee DealHub has expanded through the years to incorporate contract lifecycle in addition to subscription administration instruments, competing with the likes of Conga, Tacton, and Vendavo.
“Legacy CPQ options typically require lengthy implementation durations and code-heavy customization, providing little flexibility,” CEO Elbahary instructed Nob6 in an e-mail interview. “The DealHub platform’s hybrid engine delivers a novel mixture: The depth and complexity of a custom-coded resolution and the pliability of a business-oriented, no-code configuration atmosphere.”
Previous to beginning DealHub, Elbahary was the pinnacle of portfolio advertising and marketing at Examine Level and led product launches at Mercury Interactive, an IT administration startup that HP acquired in 2006. Orgil held varied advertising and marketing roles at corporations together with HP and Infosys subsidiary Panaya. As for Luibin, he frolicked at Veritas Software program and Taboola along with Panaya.
Elbahary describes DealHub as a “digital workspace” for consumers and sellers to have interaction on completely different parts of a deal, with a “holistic view” of a gross sales staff’s actions, actions, and insights. To this finish, DealHub gives “promoting playbooks” aimed toward serving to gross sales groups perceive the method of configuring a quote, creating gross sales supplies, and negotiating contracts. The platform may dynamically generate related contract and authorized phrases, facilitating duties like gathering digital signatures and redlining — i.e., modifying a contract when two or extra events are negotiating.
“The pandemic has compelled gross sales groups to rapidly evolve from conventional gross sales processes to distant promoting. With journey slowing right down to a halt and face-to-face conferences made unattainable, gross sales groups had been compelled to undertake digital instruments. This accelerated digital transformation has elevated an already current demand for gross sales tech,” Elbahary mentioned.
CPQ techniques can’t clear up each downside. If the info in them isn’t present or correct, the proposals they generate may embrace inflated costs or inaccurate supply instances. There’s all the time the potential for main human error, too, like a salesman forgetting to incorporate delivery or supply prices or omitting a part one other staff will want.
However Elbahary asserts that DealHub’s instruments are extra subtle than these from different distributors within the area, together with incumbents like Oracle, Salesforce, and SAP. Mum’s the phrase on income figures, however traders are seemingly assured sufficient to place cash behind the corporate. DealHub right this moment closed a $60 million funding spherical led by Alpha Wave International, bringing the startup’s whole raised to $90 million.
“Whereas headlines report on devaluations and layoffs, DealHub is rising and recruiting … We’re experiencing a fourth consecutive 12 months of 250% YoY development,” Elbahary mentioned. “The CPQ market is filled with untapped potential, as is our one-of-a-kind providing. Our traders know this, and confirmed their confidence in us by way of this funding.”