Provide constraints have prompted Indian smartphone shipments to say no 1 per cent year-on-year (YoY) to achieve over 38 million items within the first quarter of 2022, in line with Counterpoint Analysis’s Market Monitor.
Chinese language manufacturers held a 74 per cent market share in Q1 2022, with Xiaomi main the market at a 23 per cent market share, though its shipments declined 13 per cent YoY. A number of 5G mannequin launches and aggressive promotions promoted the Chinese language model to the highest spot. It was additionally second when it got here to 5G smartphone shipments.
Samsung recaptured the second spot with a 1 per cent YoY decline. It additionally remained the top-selling 5G smartphone model in India for the second consecutive quarter. The launch of the S22 sequence, coupled with the revamped A-series and M-series drove its progress. The South Korean tech large additionally maintained its lead within the inexpensive premium phase. (Rs 30,000 to Rs 45,000)
Realme captured the third spot by being the one top-five participant to expertise YoY progress within the quarter: 40 per cent. Adopting UNISOC chipsets for its mass-market fashions labored in its favour, mitigating among the provide chain points. Its leaner and focused product portfolio and aggressive channel technique additionally helped its progress.
Better of Categorical Premium
Vivo remained on the fourth place regardless of an 8 per cent YoY decline. The impact on the offline market because of the Omicron wave and elevated competitors affected its cargo volumes within the mass-market phase. However the firm elevated its share of the net market by way of iQOO and its newly-launched T-series. Vivo additionally grew to become the highest 5G model within the mid-segment (Rs 10,000 to Rs 20,000) owing to the T-series.
Oppo as soon as once more constantly maintained its fifth place in India’s smartphone market nevertheless it declined 18 per cent YoY within the quarter. The corporate’s shipments suffered extra as a consequence of its offline focus. The corporate can be providing higher-priced units with the Reno 7 sequence, which noticed good buyer response.
Apple grew 5 per cent YoY and it remained the top-selling model within the premium phase (Rs 30,000 or extra) with aggressive presents on the iPhone 13 and iPhone 12 sequence by way of offline channels driving this progress.
OnePlus grew a shocking 346 per cent YoY pushed by shipments of the Nord CE 2 5G and 9RT. The Nord CE2 5G grew to become the highest 5G smartphone mannequin in Q1 2022 because the model captured the third place within the premium phase due to the 9 sequence.
On the identical time, Indias general cell handset market declined 16 per cent YoY in the course of the quarter because the characteristic telephone market registered a 39 per cent YoY decline. Itel continued its 9-quarter market management within the characteristic telephone phase with a 21 per cent market share.
Provide points, excessive stock ranges and buyer demand softening as a consequence of excessive inflation had been the foremost causes for the decline of the general cell handset market.