Mapan’s staff, with CEO Ardelia Apti within the entrance
In Indonesia, arisans are historically rotating financial savings and credit score associations (RSCA) that permit teams of individuals, primarily ladies, save and borrow cash collectively. Mapan digitized that idea, and turned it right into a service the place customers, additionally principally ladies, can use it to pay for items and companies. The corporate introduced at present it has raised a Collection A of $15 million. The spherical was co-led by Patamar Capital and PT Astra Digital Internasional, a subsidiary of conglomerate PT Astra Worldwide Tbk (also called Astra Worldwide).
The spherical included participation from BRI Ventures, SMDV, Blibli, Prasetia Dwidharma, Flourish Ventures and 500 World.
Mapan says it helps folks get entry to monetary companies in a rustic where 51% of adults are unbanked, or don’t have entry to a checking account. Mapan is presently accessible in Java, Bali, Sumatera, Nusa Tenggara and Sulawesi, with plans to develop into the remainder of Indonesia. It presently claims greater than three million members.
The brand new capital will likely be used to develop Mapan’s product vary and companion with extra suppliers for its market of products for resellers. It additionally needs to make Mapan Arisan accessible to 10 million households in Indonesia by 2026.
Mapan, which implies “regular” in Bahasa Indonesian, was based in 2009. The corporate just lately appointed Ardelia Apti as its CEO. Earlier than working at Mapan, Apti spent 5 years at Gojek as a part of its GoTo Group, the place she helped construct Swadaya, its advantages program for Gojek drivers, and in addition led GoPay’s offline funds. Earlier than that, she was nation director for AI firm Component, Inc. and a McKinsey guide.
At 13 years previous, the startup is likely one of the first of a rising and numerous variety of tech firms focused towards Indonesians and SMEs that discover it troublesome to entry conventional monetary companies. Just a few of the others Nob6 has coated embody earned-wage entry startup GajiGesa; Tremendous, a social commerce startup for rural areas; Jeff, which is constructing various scoring and different fintech merchandise for Southeast Asia; SME working capital platform KoinWorks; and InfraDigital to digitize money tuition funds for faculties.
Apti informed Nob6 that Mapan’s founding staff noticed that “many current commerce, revenue and monetary options should not in favor of low-income communities. They require extra effort and prices to have the ability to get the products they need in a manner that’s reasonably priced to them. Likewise, there are methods to earn revenue, lots of which require time, capital and experience which are troublesome to entry for this goal market, particularly ladies.”
When it was based, Mapan was identified was RUMA and enabled warungs, or small neighborhood shops, in rural areas to turn out to be invoice and cellphone credit score sellers. Apti mentioned the corporate pivoted to deal with Mapan Arisan, launching the app in 2015 as a result of it noticed what number of arisans have been utilized by its target market, and needed to digitize the idea.
The corporate’s additionally launched different merchandise, together with a payments fee options known as Mapan Pulsa, and Mapan Mart, a platform the place resellers can choose client merchandise from Mapan’s market or purchase for themselves.
Mapan Arisan teams should have no less than 5 members, and are used for items and companies, together with kitchenware, electronics and furnishings value about 200,000 IDR (or about $13.48 USD) to three million IDR (about $200 USD), as a substitute of money. Apti mentioned that “primarily based on our analysis, social fintech with such a function is extra wanted by the low revenue group” and offers them the motivation to finish an arisan course of.
Leaders of Mapan Arisan teams, known as Mitra Usaha Mapan, or MUM, use its app to find out the shuffle dates of Arisans, or when every member will get their items or companies. Apti mentioned that the winner of every raffle is set by an algorithm to make sure equity.
MUMs additionally get advantages together with cashback commissions primarily based on the full transactions or group worth on the finish of the Arisan and a loyalty program that may redeemed into quite a lot of advantages, together with e-wallet credit, gold bars, bikes, various kinds of financial savings and home down funds. In addition they assist Mapan develop by upselling its members to the corporate’s different companies. Apti mentioned that since 2009, the corporate has had 250,000 MUMs.
Mapan monetizes by the distinction between its promoting costs and buy value from its provider. Apti mentioned that offering large-scale entry to mid- to low-income communities in a cost-efficient manner in comparison with their conventional channels means Mapan is ready to provide higher costs.
In a ready assertion, Patamar Capital companion Dondi Hananto mentioned, “The idea of Arisan has been core to Indonesian tradition for a few years, and by digitizing it, Mapan introduced scalability to the age-old observe.”