McEasy is digitizing Indonesia’s logistics, transportation and supply chain industries – Nob6


In Indonesia, many logistics suppliers nonetheless use old school programs to trace their operations and fleets, together with pen-and-paper ledgers. McEasy needs to alter that. The startup, which develops software-as-a-service options for the logistics and provide chain trade, has raised $6.5 million in Sequence A funding led by East Ventures.

The startup was based in 2017 by Raymond Sutjiono and Hendrik Ekowaluyo, and now serves greater than 200 purchasers, together with Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah and the Tanto Intim Line.

Its software program and good tracker, referred to as Car Sensible Administration System, has been adopted by customers like passenger buses, freight forwarding companies and refrigerated autos used to move prescription drugs, meat, seafood, dairy and frozen meals. Different merchandise embrace Mobility Software program-as-a-Service to digitize autos for real-time monitoring, options for enhancing enterprise effectivity and an open API ecosystem.

The brand new capital can be used on creating merchandise for SMEs and establishing a stronger foothold in Indonesia’s Tier 2 and Tier 3 cities. McEasy says it has grown greater than 12x previously 18 months.

Sutjiono informed Nob6 that he met and have become finest buddies with Ekowaluyo whereas each had been finding out mechanical engineering at Purdue College. The 2 then labored at Ford in structural engineering. Sutjiona mentioned Ekowaluyo is an knowledgeable in structural design and program administration in automobiles, whereas he focuses extra on engine electronics, system management and information dealing with.

After returning to Indonesia, the 2 began McEasy to supply hybrid bikes. However after researching the market, they realized that the market was shifting to digital as a substitute of hybrid bikes, in order that they got here up with a wise tracker for bikes. However as a result of the trackers had been cost-prohibitive, they determined to do one other shift to B2B logistics and automotive.

“B2B logistics gamers had been nonetheless utilizing the traditional technique, and we wished to make a digital answer to enhance the enterprise course of,” mentioned Sutjiono. “The logistics sector was chosen due to its promising potential and progress through the pandemic. Indonesia has greater than 22.5 million models of passenger autos and greater than 5 million models of freight automobiles.

The founders say that greater than 85% of companies within the transportation and provide chain sectors nonetheless use paper ledgers for his or her operations, together with managing drivers, bills, gasoline consumption and route effectivity. To persuade folks to maneuver from their legacy programs to McEasy, it provides a free trials and is rising its operations by phrase of mouth.”

In a ready assertion, East Ventures co-founder Willson Cuaca mentioned, “McEasy has managed to speed up positively on this post-pandemic setting. They mix the most effective of each worlds – logistics and know-how – to raise their choices, strengthen their nationwide footprints, and preserve profitability ranges.”



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