PINA offers wealth management for Indonesia’s growing middle- to upper-class – Nob6


Indonesian wealth management app PINA's founding team

Indonesian wealth administration app PINA’s founding crew

Whereas a lot of Indonesia’s funding apps are targeted on hooking first-time buyers with low charges and beginning deposits, PINA is focusing on the middle-to-upper courses with wealth administration companies. The app introduced at present that it has raised $3 million in seed funding from AC Ventures, Vibe.VC and Y Combinator, with participation from XA Community.

The corporate was based in 2021 by Daniel van Leeuwen, the previous nation advertising head of Seize Indonesia. He’s joined by technical co-founder Fajar Kuntoro, who was beforehand head of tech and engineering at Indonesian digital company Mirum, Christian Hermawan, founding father of Belief Securities and Hendry Chou, beforehand product design lead at edtech startup Zenius.

Van Leeuwen informed Nob6 that PINA was created due to the founders’ personal challenges with private finance. Because of this, they needed to ensure that all Indonesians have entry to monetary recommendation, not simply people who find themselves capable of afford the charges and minimums charged by private wealth advisors.

He mentioned that Indonesian’s middle- and upper-class now contains 52 million folks, and PINA was created to offer them entry to funding companies with out excessive minimums and charges as they make investments for objectives together with shopping for a house, retirement and their youngsters’s schooling.

“Our firsthand expertise working with personal monetary service suppliers made us notice that change would by no means come from current suppliers,” Van Leeuwen mentioned. “Chou, Fajar and I labored at [Indonesian conglomerate] Mirum the place we consulted massive monetary service manufacturers on tips on how to digitize and remodel their companies. It opened our eyes to the issues and alternatives in making wealth administration accessible but in addition irritating once we noticed our shoppers’ incapability to convey viable merchandise to market as a consequence of their dated infrastructure and enterprise fashions.”

PINA is amongst a number of Indonesian funding apps which have lately raised enterprise capital. A couple of examples embrace Pluang, GoTrade, Bibit, Ajaib, Pintu and Pluang.

Van Leeuwen mentioned present options are nice for first-time and new buyers by charging low minimums, however PINA differentiates with its give attention to integrating planning, cash administration and planning in a single platform. “By bringing all the things collectively in a single platform, we goal to supply an expertise they might by no means replicate with a human advisor or with a finance folder on their telephone stuffed with level answer apps,” he mentioned.

Utilizing PINA’s cash administration instruments and advisors is free, and so they monetize by charging when prospects make an funding by way of the platform. Options embrace automatically-managed portfolios, and investing that wants extra involvement from customers. PINA additionally has personalized monetary recommendation, automated cash administration and investing instruments in its apps.To make use of PINA, customers hyperlink all their monetary accounts to the app, and set their financial savings and funding objectives.

PINA’s computerized diversified portfolios work by first figuring out a consumer’s funding objectives, time horizon, threat tolerance and priorities. Then it invests in a portfolio of low-cost mutual funds. Van Leeuwen mentioned its software program routinely rebalances investments, promoting ones that rise above customers’ goal allocation and shopping for extra of ones that fall beneath it. That is finished when customers fund their portfolios or when portfolio drift reaches 5%.

As for its wealth administration options, Van Leeuwen mentioned PINA “goals to bridge the so-called ‘recommendation hole’” by offering monetary recommendation that’s each reasonably priced and personalised. By linking their monetary accounts, together with their financial institution accounts, e-wallets, state pension and funding accounts, customers are capable of see their web value, month-to-month money circulation and the way their finances has fluctuated over the previous few months. The app additionally permits them to ebook a slot with an authorized monetary advisors.

PINA plans to make use of its funding on consumer acquisition and by constructing out its advisory and funding options and complementary companies like entry to profession teaching and unique member occasions.

In a prepped assertion, AC Ventures founder and managing accomplice Adrian Li mentioned, “The rising adoption of non-cash transactions together with the rise in mass prosperous people in Indonesia has enabled new billion-dollar alternatives to emerge for wealth administration platforms that supply a full stack of companies together with cash administration and investing. The crew at PINA brings in-depth information and reference to the monetary companies trade—making PINA probably the most promising firms within the discipline.”



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