Samsung on timely Android updates: ‘Continuous OS upgrades is at the centre of what a consumer demands’

Once you purchased your final smartphone, you in all probability didn’t ask both the model or the supplier if the telephone shall be eligible to get well timed Android updates. This, nonetheless, doesn’t function on the precedence checklist of a mean smartphone consumer. However for an fanatic, it’s a unique case. However Samsung desires its new software program improve coverage to be part of the dedication when promoting a Galaxy smartphone.

 “Loads of time you’d have seen anyone utilizing a two-generation previous telephone and say, Why can’t my telephone do that?” Aditya Babbar, senior director & head of promoting at Samsung India, demystifies the parable that Android customers don’t care about cellular software program updates on their telephones. “The wants exist and I feel the onus is on us, how will we talk to them.”

For the longest time, smartphones from main handset makers usually fail to get the newest model of Android. Typically even new telephones launch with an older model of Android. This has been happening for years. Some blame Google, others blame OEMs for not pushing out software program and safety updates on time. When Google releases a brand new model of Android, the replace goes by means of a collection of steps earlier than it reaches your telephone. As a result of every telephone is constructed in a different way, the software program is customised and tailor-made for every telephone and kind issue. In easy phrases, Samsung can’t apply its OneUI to Android 12 after which push all of the gadgets directly. Samsung has to comply with a course of and dedicate sources and time to creating positive your gadget will get new updates. 

Samsung Galaxy, Galaxy A53 5G, Samsung smartphones, Android, Android updates, Android 12, Google Android Regardless of having the widest lineup of smartphone releases amongst all of the Android OEMs, Samsung’s concentrate on its Android improve course of is nice for the {industry}. (Picture credit score: Anuj Bhatia/Indian Specific)

To enhance its cellular software program updates, an effort to deal with the industry-wide problem that plagued many Android producers through the years, Samsung says its eligible Galaxy gadgets, together with smartphones, tablets and watch, will obtain as much as 4 generations of working system updates and 5 years of safety updates. Not simply the flagship Galaxy S22 and Galaxy Z lineup, Samsung is dedicated to extending its Android OS improve coverage to premium mid-range gadgets resembling the brand new Galaxy A53 and Galaxy A73. This exhibits that the state of Android updates is altering, and Samsung desires to guide the dialog across the velocity at which Android updates attain your smartphone. 

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“A steady OS improve is on the centre of what a shopper calls for,” Babbar stated. “Wants and adoption are there, and customers perceive that,” he added. “It’s how we make it related for them and make it part of the choice.” 

Samsung desires to set an instance, whereas being a part of the bigger Android ecosystem which incorporates smartphone producers and chip makers, by being clear with its new Android OS improve coverage. This not solely advantages the end-user but in addition will increase the longevity of a smartphone and thus reduces e-waste. “If there may be an {industry} observe, why ought to the patron not get it,” Babbar stated.

Regardless of having the widest lineup of smartphone releases amongst all of the Android OEMs, Samsung’s concentrate on its Android improve course of is nice for the {industry}. In actual fact, Samsung is taking one step forward of Google, which guarantees three years of Android OS upgrades and 5 years of safety patches for its Pixel telephone lineup. The true rival to Samsung in updating the {hardware} with the newest software program is Apple, which has a quicker and seamless strategy to pushing out iOS updates and software program patches.

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