Over the previous two years, I’ve designed dozens of shows for quite a lot of firms at numerous levels of fundraising — from startup SAFE rounds, to VC rounds and IPOs.
On this article, I’ll try and recap and share a number of the classes I’ve realized.
Don’t construct one presentation, construct three
A narrative, like a relationship, is in-built levels. It’s vital to match every stage with the suitable content material. Usually, this implies a brief intro presentation for the intro stage, a frontal presentation for the assembly itself and a studying presentation to ship as a follow-up.
You might write a guide on the subtleties and variations between these three shows, however for now, listed below are some tips:
That is your predominant presentation, and it ought to be capable to stand by itself and not using a speaker. You’ll ship this presentation as follow-up after your first important assembly with an investor. Its goal is to facilitate in-depth and open discourse, and so is usually between 12 and 20 slides lengthy.
Fundraising is basically the results of belief and momentum.
This can be a brief and succinct model of the studying presentation. Its goal is to get you the primary assembly, so that you don’t must get into the nitty gritty of the enterprise and may go away room for questions.
It’s common to ship six to eight slides and hit the essential “notes” of the pitch, comparable to what the issue is, what the answer is, who the crew is, what the differentiation is and what’s occurring out there.
A stripped down, minimal model of the studying presentation, the frontal presentation is designed to empower and hold the concentrate on the speaker, not compete for consideration. This presentation is usually heavier on visuals and illustrations and lighter on textual content. This presentation doesn’t get shared and the variety of slides don’t matter. Use as many as you’ll want to deliver your level dwelling.
A presentation’s aim is to not get you an funding
An incredible presentation alone is not going to persuade an investor. In apply, the most effective outcome a presentation can present is a follow-up assembly with a way of momentum and readability in regards to the firm’s story, its present scenario, targets and alternatives.