Since WordPress launched in 2003, it’s held the dominant share of the Content material Administration Techniques market.
Presently, the favored platform stands at 64.1% market share, in accordance with W3Techs, which gives probably the most respected and reliable knowledge supply.
On this report, you’ll be taught concerning the dimension of the CMS market, the way it has advanced over the previous decade, how totally different content material administration methods stack up in opposition to each other, and why this issues for somebody working in search engine marketing.
How Massive Is The CMS Market?
In response to W3Techs, 68.9% of internet sites have a CMS, and Netcraft studies 1.15 billion dwell hostname web sites.
From this, we will assume that the present market dimension for content material administration methods is roughly 796 million web sites.
High 10 Content material Administration Techniques (CMS) By Market Share (Globally)
High 10 CMS, Could 2022
Information from W3techs, Could 2022
What Is The Most Broadly Used CMS?
Picture from Search Engine Journal, June 2022
*Graphs are separated because of the dominance of the WordPress market share:
WordPress market share has elevated 16% since 2011 however declined by 2% this yr.
Wix has elevated 17% this yr.
Squarespace has elevated 11% this yr.
WordPress has held the dominant market share virtually since its launch in 2003.
Since 2011, that place has been comparatively regular – virtually stagnant. In 11 years, it’s elevated solely by 16% to 64.1%.
Picture from Search Engine Journal, June 2022
Between 2011 – 2022:
Web sites with no CMS system have declined by 57%.
Web sites with WordPress have elevated by 227%.
Joomla vs. Drupal vs. WordPress Market Share
Since 2011, Joomla has decreased its market share by 77%.
Since 2011, Drupal has decreased its market share by 69%.
Joomla and Drupal between them used to carry 17% CMS market share, which has slumped to 4.4%.
This decline has seen them drop from positions 2 and three to five and 6, as Wix and Squarespace have risen and at last outmoded them this yr.
That’s fairly a decline for Joomla, which could not have had the identical market share as WordPress however, as much as 2008, had extra search curiosity, in accordance with Google Traits.
Screenshot from Google Traits, June 2022
Why did these well-liked content material administration methods decline a lot?
It’s almost certainly because of the power of third-party help for WordPress with plug-ins and themes, making it rather more accessible.
The expansion of web site builders, corresponding to Wix and Squarespace, signifies that small companies need a extra simple managed resolution. And, they’ve began to nibble market share from the underside.
Web site Builders Market Share, Wix vs. Squarespace
Screenshot from W3 Techs.com, June 2022
Wix has elevated 17% this yr, from January to Could.
Squarespace has elevated 11% this yr, from January to Could.
If we have a look at the web site builders, their important development is a robust indication of the place the market may go sooner or later.
From 2011 to 2022:
Wix grew by 3,678%.
Shopify grew by 2,033%.
Squarespace grew by 1,400%.
After we evaluate the 16% development of WordPress during the last 11 years to the opposite gamers, that development for the CMS behemoth turns into much more flattened and stagnant.
Why is that occuring?
SaaS internet builders corresponding to Wix and Squarespace don’t require coding data and supply a hosted web site that makes it extra accessible for a small enterprise to get an online presence rapidly.
No want to rearrange a internet hosting resolution, set up a web site, and arrange your individual e-mail. An internet builder neatly does all this for you.
WordPress shouldn’t be referred to as a sophisticated platform to make use of, however it does require some coding data and understanding of how web sites are constructed.
Alternatively, a web site builder is a a lot simpler path to market, with out the necessity to perceive what is occurring within the again finish.
Think about that, in the course of the pandemic, a lot of the inhabitants labored from house, resulting in extra curiosity and a spotlight positioned on how being on-line may very well be a supply of earnings.
Elementor is a WordPress-based web site builder utilized by 17.2% of all of the web sites that use WordPress.
It additionally has considerably extra market share than Wix and Squarespace mixed.
Nonetheless, as a result of it’s a third-party plug-in and never a CMS, it isn’t listed within the High 10 CMS above.
If we evaluate the amount of site visitors to the variety of CMS, we will see that WordPress is within the golden part, up and to the proper, clearly favored by websites with extra site visitors.
Drupal matches into a distinct segment of fewer installs however extra high-traffic websites, indicating that extra skilled websites are utilizing it.
Squarespace and Wix are to the left and down, highlighting that they’re put in on fewer websites with much less site visitors.
A powerful indication that they’re used extra by small web sites and small companies.
Elementor bridges the hole between the 2 and has the burden of the WordPress market share, however is utilized by websites with much less site visitors.
The urge for food is rising for drag-and-drop, plug-and-play options that make having an online presence accessible for anybody. That is the house to observe.
Ecommerce CMS Market Share, Shopify vs. Woocommerce
Screenshot from W3 Techs.com, June 2022
WooCommerce has a market share of 13%.
Shopify has a market share of 6.4%.
The ecommerce CMS house echoes the same sample to the web site builders.
Technically, WooCommerce shouldn’t be a standalone CMS, however a WordPress plug-in – which is why it doesn’t seem within the High 10 CMS knowledge desk.
Nonetheless, it’s important to the ecommerce house, so it’s value contemplating and mentioning.
8.7% of all present web sites use WooCommerce, which has a CMS market share of 13.0%.20.3% of all web sites that use WordPress use WooCommerce.
Trying on the distribution, we will see a transparent sample emerge. Compared to different ecommerce CMS platforms, WooCommere is dominant.
It has extra market share than the opposite rivals mixed:
Magento won’t have the amount of installs, however high-traffic websites favor it – indicating that Magento is a CMS of alternative for greater and extra skilled companies, simply as we noticed with Drupal.
Smaller websites may favor WooCommerce, however it has the WordPress platform’s weight for market entry and, subsequently, extra installs – very like Elementor.
Shopify has extra market share, however the site visitors ranges are much like WordPress.
Shopify noticed huge development in the course of the pandemic of 53% from 2020 to 2021, then 27% from 2021 to 2022, excess of every other platform.
Why Does CMS Market Share Matter To Somebody Working In search engine marketing?
WordPress retains its dominance within the CMS market share however web site builders corresponding to Wix, Squarespace, and Shopify are on the rise, indicating the place market development lies, particularly for small companies.
If extra small companies are switching to web site builders, understanding the constraints and intricacies of those platforms for search engine marketing may very well be a aggressive benefit.
Shopify is put in on 4.3% of all web sites (not simply websites with a CMS): a complete potential market of fifty million web sites.
With their rising market share, specializing in Shopify search engine marketing may very well be a strategic transfer for an search engine marketing skilled.
Equally, specializing in Wix and Squarespace is a option to differentiate your self from the competitors.
WordPress may be dominant now, however that additionally implies that many different individuals are servicing that particular CMS.
Aligning with a extra area of interest CMS could be a strategic transfer for brand new shopper alternatives.
Information sources All knowledge collected from W3techs, May 2022, except in any other case indicated.
W3Tech samples its knowledge from the Alexa high 10 million and Tranco high 1 million. Web sites with no content material or duplicate websites are excluded. Limitations of the info supply imply that hosted Tumblr and WordPress.com websites are usually not included as the info assortment doesn’t rely subdomains as a couple of website.