Blogging is a word that is easily thrown around these days. Unlike a decade ago, when you had to be a techie to create a blog and put out content, today, even a 4-year-old could do it with absolute ease.
With the advent of website builders like WordPress, everyone and anyone can be a blogger, not the one who talks about hobbies but earns money through blogging.
So, what did search engines like Google do after they saw so many blogs coming up? They tweaked their algorithms such that only the credible and authoritative content is ranked on the top positions of their search results.
Google’s E-A-T (Expertise-Authoritativeness-Trustworthiness) algorithm plays a vital role in determining a piece of content’s authority and ranking it accordingly. So, if you want to be ranked higher on Google and earn good money through your blog, you cannot just put out any content. You need to create and publish authoritative content.
6 Ways to Create Authoritative Content as a New Blogger in 2021
In this post, we’ll talk about how you can create authoritative content as a new blogger and increase the traffic to your blog.
1. Support your Claims with Statistics and Case Studies
Authoritative content can be a subjective term. For some, what you talk about from personal experiences might be authoritative. But for others, you might not seem like the right person to make bold claims about the topic at hand.
To play it safe, it’s best to back your claims and theories up with statistics, case studies, and real-life examples. These will be proof of what you are claiming about the industry and topic at hand. These will support your content and make it sound more credible.
You can either do your own research and create statistics to prove a point. Or a simpler way is to use other statistics and case studies around the internet to support your content. This will instantly make your content look more credible and authoritative.
2. Add More Depth to your Blog Posts
Depth of content is something that is time and again stressed upon by Google. Depth refers to how much information you have provided on a certain topic.
For example, suppose you are talking about the topic, “Make money online.” Blog A has added 10 points under this blog article and explained each sub-topic in about 100 words. And suppose that another blog B has done the same but covered each sub-topic in 500 to 600 words. Then blog B is said to have more depth of content.
Whenever you publish any piece of content, ensure that you cover all the nitty-gritty details. So much so that the reader shouldn’t have to go through any other resource, as they will find all the information from your blog post.
3. Add External Links to Authoritative Sources
Search engines like Google take linking very seriously. There is a lot of weight added to the links you receive and the links you add.
If you add links to spammy websites, then this will reduce the authority of your content. Whereas, if you add external links to high domain-authority and credible sources, then your content will also sound more authoritative to both Google and readers.
So, add credible resources and links to your content. Ensure that the domain authority of the sites that you link to is high. Also, .edu and .gov resources are considered highly authoritative. Hence, you can add links to research papers or graphical abstract papers, as these will make your content more authentic and genuine.
4. Add Author Bio Showcasing Relevant Experience
One of the factors through which Google determines the E-A-T score of a site is through the author bio. It is obvious because the person behind creating the piece of content is very important for determining the authority of your content.
So, on each blog article, you post, ensure that you add a section for the author bio. Add the author’s position or any other relevant information. Ensure that it talks about their experience in your industry or relevant to the topic. So that readers would know that the person can be trusted with this content.
5. Build High-Quality Backlinks to Blog Articles
Backlinks are amongst the top three ranking factors used by Google. And rightly so because of the quality of links that you get determines how trustworthy your content is.
For instance, when you are adding links from your site, you would only link to websites that you think can be trusted with the information. The same goes the other way as well.
Hence, actively work on creating high-quality, original content that will help you get backlinks from good websites. You can also do email outreach for backlinks. Make a list of websites that are linking to your competitors and reach out to them with a better piece of content to link to.
6. Put out More Informational Content
At the end of the day, you want to monetize your blog, right? You want to earn money through affiliate marketing or by creating your own products. But, you need to understand that not everyone will be willing to go through your promotional content right from the start.
When readers are just starting to get familiar with your blog and just starting to read your content, they wouldn’t be willing to trust you enough to put their money on you. You would have to add consistent free value to them through your content. Eventually, they will convert.
Hence, you should avoid the mistake made by many bloggers – always putting out promotional content. Your readers will be driven away from your blog, never to look back. Instead, create informational content more often, and try to earn your followers’ trust. Then, you can start putting out promotional content as well.
Finally, we can say that creating authoritative content is extremely important if you want to emerge as a successful blogger and make your mark in this online world. You don’t want to be just another blogger. You should try to earn your audiences’ trust through authority content.
Use the tips provided in this guide to try your hands at creating highly-authoritative content. And, you’ll definitely stand out from the crowd even as a new blogger in the industry.